Identifying what’s keeping you stuck.

If you missed Part 1, check out last week’s email.

Today, we’re talking only about The Knowledge Gap.

I felt like last week’s email was too much for one newsletter, so I will cover The Knowledge Gap today.

The Knowledge Gap

When you don’t know how to get where you want to go.

Let’s ask some clarifying questions to sort this out…

1. Do I KNOW how to get to my destination?
   Often, the first answer someone gives is a Yes! But then, when pressed for the how it’s crickets or figuring it out on the spot. Which means there’s a lack of clarity (gap) and knowledge.If that’s ever you keep reading.»
2. Do I KNOW the DETAILS of HOW I’ll get there?
   If you can lay out exactly what your plan is (at least the essential parts), you have part of the knowledge gap filled. At this point, it’s theory if you haven’t yet “launched,” especially if you’ve never executed this path before. Even if you have been through it, there are always new variables.There’s a gap if I can’t explain in detail how I’ll get to $70,000/month in revenue.

   If I want to go from working 40 hours a week to 20, keeping the same revenue, and not having a plan laid out — there’s a gap.

   Specificity is a critical factor in knowing if you have a knowledge gap at ANY part of the process you’re on.

   The Levels of Knowledge:

   Level 1: Learned
   Level 2: Experienced

   L1 you learned it somewhere: book, course, conference, etc
   L2 you executed and received data (knowledge) of what works and what doesn’t. First-hand account and higher conviction.

   Knowing what you need or don’t entirely depends on the importance of what you want.

   For example, If doing $X in revenue in the next three months is paramount, I need experienced knowledge. Do I own that experience? If not, the likelihood of me accomplishing that goal in 3 months is low.

   Here’s another example: If I want to launch new ads and test new messaging, but it’s not of high importance or urgency, I can rely on learned knowledge.

   Make sense? Know to start filling the gap, is the goal high urgency and high importance? You want experience. If not, you can gain the knowledge as you go.

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3. Filling the Knowledge Gap
   Here are the ways that you can fill the Knowledge Gap. Types of knowledge:1. Strategic knowledge – overall map of how I’m getting to the end
   2. Tactical knowledge – the road I’m taking to get there

   The strategy would be to run paid ads to get 300 leads per month to get to $70k/month in revenue.

   Tactical would be I’m going to use a lead magnet to a FB group.

   Ask yourself this: Do I lack strategic or tactical knowledge or both?

   If I lack the knowledge (I don’t have clear and specific plans), the next thing I need to identify what my SOURCE will be to fill the gap.

   Types of Sources:

   Information: book, course, podcast, etc
   People: an expert who has a proven track record of accomplishing what you want

   Level 1 knowledge? Go with information (generally speaking)

   Level 2 knowledge? Find someone who’s done it, and they’re an expert.

   Hopefully, that gives you some clarity on what to do next. If you want help, reply and let me know what’s happening!

Chat next week,

Chris