I’m going to sushi tonight with some business partners.

The restaurant that we’re going to requires $500 to book a reservation.

And if you don’t show you’re out 500 smackers.

The heck?

That means that they have enough demand for their product that they can charge you just to put your name on the list.

That’s the good life and it’s a great picture of what we should have in our business.

Channeling more demand than you have supply.

In the next few minutes I want to give you a few ideas on what you can do to create more demand for your business than you have supply to fulfill and actually create a waitlist for your product, service and offers.

-Chris